Services
Every brand needs something different.
A small business with a clear vision needs something different from a growing company finding its footing, which needs something different from a founder building from nothing.
None of these needs is smaller than the others. They're just different.
01
Brand Identity Design
For businesses ready to show the world what they actually are.
Every project begins with strategy — understanding who you are, who you're for,
and what your brand needs to feel like before a single visual decision is made.
The Foundation
A strong, clean identity to launch with confidence.
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2 logo concepts with rationale
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Primary logo + horizontal + icon / favicon
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Color palette — hex, RGB, CMYK
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Typography rules — 2 typefaces
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Brand board — one-page visual summary
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All final files: PNG, SVG, PDF
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Black, white, and color versions
TIMELINE
7-10 Days
The Identity
A complete, documented identity system.
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Brand personality assessment
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3 logo concepts with rationale
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Full logo suite — 5 variations
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Color palette + typography system
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Imagery and photography direction
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Brand voice guide
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Mini brand style guide — 12 to 18 pages
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All final files: AI, EPS, SVG, PNG, PDF
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Brand Birth Certificate ✦
TIMELINE
10-15 Days
The Complete Brand
A premium, fully documented brand system built to last.
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Brand personality assessment
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3–5 logo concepts with full rationale
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Full logo suite — 6 variations
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Complete color system — 3 palettes
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Typography system — 3 typefaces
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Pattern or graphic element
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Brand voice and tone guidelines
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Comprehensive brand book — 28 to 38 pages
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Stationery suite — card, letterhead, envelope, email signature
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All final files fully organized
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Brand Birth Certificate ✦
TIMELINE
15-25 Days
02
Corporate Brand Strategy
& Visual Identity
For founders who have a vision and want to go all the way in.
This is the full house. Strategy, research, identity, and direction
— everything a brand needs to show up fully and confidently from the very first day.
The Full House
One comprehensive engagement — from research to final brand assets.
One comprehensive engagement — from research to final brand assets.
Phase 01
Research & Strategy
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Discovery call — 90 min
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Market & industry study
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Competitor analysis
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Brand personality assessment
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Full brand strategy document
Phase 02
Creative Direction
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3–5 moodboards
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Direction presentation
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Alignment session
Phase 03
Visual Identity
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3–5 logo concepts
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Full logo suite
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Complete color system
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Typography — 3 typefaces
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Pattern / graphic element
Phase 04
Brand Assets
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Brand book — 40–55 pages
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Stationery suite
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Social media kit — 3 platforms
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5 post templates
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Presentation template
Phase 05
Handover
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Final presentation — 60 min
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Brand usage guidance
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14-day support
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Brand Birth Certificate ✦
TIMELINE
5–8 weeks
03
Brand Audit
For when the brand exists — and deserves to be fully understood.
Some of the most important work happens not at the beginning, but in the middle.
When something real has been built, and yet something feels slightly out of alignment.
The Check-Up
For brands that feel off — and need clarity on why.
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Brand personality assessment
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Positioning and strategy review
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Visual identity assessment
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Voice and messaging review
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Written report — 8 to 12 pages
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30-minute debrief call
TIMELINE
4-6 Days
The Deep Audit
A thorough strategic and visual examination.
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Everything in The Check-Up
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Competitor review — 3 to 5 brands
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Market positioning analysis
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Digital presence audit
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Full report — 18 to 25 pages
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Prioritized action plan
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60-minute debrief call
TIMELINE
6-10 Days
04
Social Media Design Kit
For brands that want to show up consistently and beautifully.
Custom-designed templates that carry the brand into every post
— without starting from scratch every time.
The Starter Kit
A clean, consistent presence to launch with.
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5 custom post templates — Canva or Adobe
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3 story templates — 9:16
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8 highlight cover icons
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Profile setup guide
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All files exported + editable
TIMELINE
4–6 days
The Brand Kit
Show up consistently across the entire feed.
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12 custom post templates — all content types
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6 story templates
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12 highlight cover icons
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Reel cover template
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Profile setup — 1 platform
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Content usage guide
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All files exported + editable
TIMELINE
6–8 days
The Full System
A complete visual system across multiple platforms.
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20 custom post templates
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8 story templates
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16 highlight cover icons
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Reel covers — all formats
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Pinterest pin template — 2:3
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LinkedIn banner + post template
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Profile setup — 2 platforms
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Content calendar template
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Content usage guide — 3 to 5 pages
TIMELINE
8–12 days
At a glance
What each project typically includes.
Some projects include more. Some include less.
What matters is that every element is there because it genuinely serves your brand
— not to make a package look fuller.
Deliverable | Brand Audit | Brand Identity | Corporate Brand |
|---|---|---|---|
Brand personality assessment | ✔ | ✔ | ✔ |
Strategy work | Review only | Foundation | Full depth |
Visual identity | Assessment | Complete system | Complete system |
Brand voice | Review only | Direction | Full guidelines |
Marketing direction | ✖ | ✖ | ✔ |
Brand book | ✖ | ✔ | ✔ |
Social media assets | ✖ | Optional add-on | ✔ |
Post-launch support | ✖ | ✖ | 30 days |
Brand Birth Certificate | ✖ | ✦ | ✦ |
Retainer eligible | ✖ | ✔ | ✔ |
05 - Ongoing partnership
For when the brand is built
— and ready to grow.
A brand doesn't stop needing care after the brand book is delivered.
New assets, new campaigns, new touchpoints — all handled by the person who built it and knows it best.
Available to all previous Brand Identity and Complete Brand System clients.
Minimum 2-month commitment for monthly plans.
Light
8 hours / month
INVESTMENT
$350 per month
Standard
15 hours / month
INVESTMENT
$650 per month
Full Partnership
35 hours / month
INVESTMENT
$1500 per month
Ad hoc
One-off requests
INVESTMENT
$50 per hour